Peru continues to expand its global tourism presence as the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) presents the country’s diverse travel offerings to tour operators across Asia and Oceania, reinforcing its position as a world-class destination for culture, nature, luxury, and adventure travel.
The initiative aims to strengthen commercial ties with key international markets, increase tourist arrivals, and position Peru as a leading destination in South America for high-value experiential travel.
Strengthening Peru’s Position in Global Tourism Markets
Through specialized promotional efforts, PROMPERÚ is connecting Peruvian tour operators, travel agencies, and destination management companies with international buyers from Asia-Pacific regions, including markets such as China, Japan, South Korea, Australia, and New Zealand.
This strategy focuses on showcasing Peru’s most iconic destinations, including:
- Machu Picchu and the Sacred Valley of the Incas
- The Amazon Rainforest in Madre de Dios and Loreto
- The Colca Canyon in Arequipa
- Lake Titicaca in Puno
- The coastal beauty of Paracas and northern beaches
By highlighting the country’s biodiversity, cultural heritage, and luxury travel experiences, Peru aims to attract a new generation of international travelers seeking authenticity and sustainability.
Focus on High-Value and Sustainable Tourism
PROMPERÚ’s international promotion strategy also emphasizes sustainable tourism development, promoting experiences that support local communities, protect natural ecosystems, and generate long-term economic benefits for regional destinations.
Peru has been increasingly recognized for its commitment to responsible tourism, with growing interest in:
- Community-based tourism experiences
- Eco-lodges in the Amazon rainforest
- Gastronomic tourism in Lima, one of the world’s top culinary capitals
- Adventure travel in the Andes, including trekking and mountaineering routes
Expanding Peru’s Global Connectivity
The promotion in Asia and Oceania aligns with Peru’s broader strategy to expand international connectivity and strengthen its tourism recovery and growth in 2026. The country continues to position itself as a competitive destination through improved air routes, strategic alliances, and global marketing campaigns.
With tourism demand rising across Asia-Pacific markets, Peru is targeting travelers interested in long-haul cultural journeys, luxury experiences, and nature-based exploration.
Peru: A Leading Destination for Global Travelers
As international tourism continues to evolve, Peru stands out as a destination that combines history, nature, gastronomy, and adventure in a single journey. From ancient Inca civilizations to the Amazon rainforest and the Pacific coast, the country offers one of the most diverse travel experiences in the world.
PROMPERÚ’s outreach to Asia and Oceania reinforces Peru’s commitment to becoming a top global destination for meaningful, sustainable, and transformative travel experiences.