Peru continues to position itself as a leading cultural travel destination as officials confirmed that the international launch of Inti Raymi 2026 will take place in Shanghai on May 25–26. The announcement, organized by Emufec, will be presented during strategic tourism promotion events targeting the Asian market.
The official presentation will feature a delegation from Cusco, including actors portraying the Inca Pachacútec and the Coya, offering international audiences a preview of one of South America’s most important cultural celebrations. On May 26, the promotion will continue at ITB Shanghai, one of the world’s key global tourism trade fairs.
This initiative forms part of a broader internationalization strategy for the historic festival, which has previously been promoted in the United States and Spain to attract long-haul travelers interested in heritage tourism.
Tourism Industry Calls for Policy Stability
Business associations within Peru’s tourism sector reaffirmed their willingness to work collaboratively with the Ministry of Foreign Trade and Tourism to ensure continued growth and international competitiveness.
Industry representatives emphasized the importance of maintaining consistent tourism and trade policies, as well as preserving technical teams responsible for international negotiations, promotion strategies, and sector development programs. Leaders stressed that stability and long-term planning are essential for sustaining Peru’s tourism momentum and investor confidence.
New Leadership Strengthens Cusco Travel Sector
The Association of Travel Agencies of Cusco officially swore in its new board for the 2026–2028 term, appointing Raúl Medina Yabar as president. The leadership team aims to strengthen institutional representation, promote formal tourism practices, and foster strategic collaboration between public and private stakeholders.
Their agenda prioritizes professional training, sector modernization, and stronger partnerships designed to improve service quality and competitiveness across the region’s tourism ecosystem.
PromPerú Hosts Successful Tourism Open House 2026
PromPerú successfully hosted its Open House Tourism 2026, gathering 160 tourism companies both affiliated and independent for a collaborative planning event focused on national and international promotion strategies.
Participants engaged in one-on-one meetings with specialists from divisions including inbound tourism, domestic promotion, tourism intelligence, sustainability, adventure travel, gastronomy, and film tourism initiatives. The event reinforced Peru’s coordinated approach to destination marketing and product development.
Why This News Matters for Travelers and the Industry
These developments highlight Peru’s proactive global tourism strategy: promoting cultural icons internationally, strengthening institutional cooperation, and investing in professionalization across the sector. For travelers, this translates into better-organized experiences, higher service standards, and expanded access to authentic cultural events.
As Peru intensifies its global outreach particularly in emerging markets like Asia destinations such as Cusco and its legendary festivals are expected to see rising international demand in the coming years.
Plan your journey around Peru’s most iconic cultural celebrations and discover tailor-made experiences designed by local experts who bring history to life.